Low-income neighborhoods in major cities across America have book deserts — a limited access to children’s books negatively impacts children’s vocabulary and reading comprehension. Book vending machines, installed in high-trafficked areas within these book deserts by NYC’s JetBlue airline, might be able to combat the problem. In 2016, NYU’s Steinhardt School of Culture,… Read more »
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“Nike has a plan to survive retail’s existential crisis—and it’s working” by Marc Bain, Quartz
Retail has been in a state of flux, particularly in the US. It’s not an apocalypse so much as an existential reckoning, brought on by one-time leaders shuttering stores at a record clip and companies large and small asking themselves how to keep their physical spaces relevant to shoppers. Nike has seen the… Read more »
“D-Backs add Twitter vending machine during select games at Chase Field” by Alexa D’Angelo, Phoenix Business Journal
If you’re looking to win prizes at the next Diamondback’s game, it’s now as simple as sending a tweet. The Arizona Diamondbacks have added a Twitter vending machine, sponsored by Manzanita Sol, that will give D-backs fans a chance to win themed prizes by tweeting a specific hashtag. The vending machine will be set up… Read more »
“How this firm scored with a Twitter-centric vending machine for Major League Baseball” by Joe Cogliano, Dayton Business Journal
The UpTake: MLB used Innovative Vending Solutions’ vending machine in Cincinnati on Monday to drive social media traffic and engage fans as it gets ready to sell tickets for All-Star Game weekend events. When Major League Baseball needed to create some big buzz around the All-Star Game events coming to Cincinnati, it reached out to… Read more »
“West Carrollton Company Launches Instagram-Triggered Vending Machines” by Joe Cogliano, Dayton Business Journal
A local company is selling what it claims is the first Instagram-activated vending machine. West Carrollton-based Innovative Vending Solutions — a developer of tech-focused automated retail machines — is counting on the social media platform’s millions of daily users to drive big sales. Also known as IVS, the company’s social media vending machines offer organizations… Read more »
“Dispensing The Sizzle: Custom-Built Vending Machines Become Marketing Stars” by Emily Jed, Vending Times
Marketers of big national brands are turning to automatic retailing as an eye-catching, engaging new vehicle to sell their sizzle. Innovative Vending Solutions of Dayton, OH, has positioned itself as a go-to resource for high-impact machines that draw consumers, give away samples and even take the buzz around their brands “viral” through social media. “What… Read more »